adrian wilkinson
Phone: 0737353714
adrian wilkinson
Academic professor of business and economics. Academic publications and books available on his profile website.
Business Category: Academic
academic, studies, university, college, study, academy
Business Name:Griffith University
Phone: 0737353714
Website: http://www.adrianjwilkinson.com
Fax:
Mobile: 0423919217
Contact : Adrian
Location Address: Finance and Business Services Accounts Payable |
Postal Address: Finance and Business Services Accounts Payable |
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INSPIRATION FROM RESEARCH The objective of adrian wilkinson was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from adrian wilkinson was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.
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adrian, wilkinson, publications, academic, books, profile, Business. Australia.
Business Type:
Large Company
The objective of the Australian Large Company Trust is to provide long-term capital growth through access to the returns of large companies. The trust is designed to be a core component of an Australian equity portfolio and aims to outperform the S&P/ASX 100 Index on an after-tax basis.