Brisbane Tile Showroom

Phone: 0733550163

Brisbane Tile Showroom

Complete tiles is Brisbane best Tile Showroom centre. Tile Supplier with a unique and extensive range of tiles in their warehouse. Brisbane, QLD Australia

Business Category: Retail/Distribution

retailer, retail, distribution, wharehouse, centre, distributor, showroom, wholeseller, wholesale

Business Name:Complete Tiles & Stone

Phone: 0733550163

Website: http://www.completetiles.com.au

Fax: 0733550247

Mobile: 0427887853

Contact : Lisa IN OFFICE

Location Address: 35 Pickering St Enoggera QLD 4051

Postal Address: 35 Pickering St Enoggera QLD 4051

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THE CREATIVE IDEA The idea was Brisbane Tile Showroom. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Brisbane Tile Showroom history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Brisbane Tile Showroom. (see Figures 9, 10 and 11) The Brisbane Tile Showroom idea was further extended into a real event, player's merchandising, in store, packaging and a website

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Brisbane tiles, tile centre, tile center, tile centre brisbane, tile supplier, tile distributor, Business. Australia.

Business Type: Physical Shop/Store

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