Corporate Art
Phone: 0732645549
Corporate Art
Artist Les Robinson makes your office come to life with Dynamic and motiving painted artworks. Great for Corporate offices, dynamic Art is based in Brisbane. Paintings and artworks. Visit our website to view our paintings gallery and artist profile.
Business Category: Retail/Distribution
retailer, retail, distribution, wharehouse, centre, distributor, showroom, wholeseller, wholesale
Business Name:Dynamic Health
Phone: 0732645549
Website: http://www.dynamicart.com.au
Fax:
Mobile: 0421616024
Contact : Les & Malika
Location Address: |
Postal Address: |  |
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The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the creative Corporate Art, or a specific company / organisation / artist within that sector; rather, you must discuss them with reference to wider creative Corporate Art issues.
So, rather than focussing on a particular company, for example, describe this company’s placement within a wider creative Corporate Art sector; rather than focussing on a particular creative Corporate Art sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular creative organisation in itself, examine how the nature of this work responds to specific problems facing the creative Corporate Art, etc.
The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how creative industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven creative Corporate Art development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content.
IDENTIFYING THE BRAND PLATFORM Every brand in this category fights for acquisition in the lucrative pre paid youth market.3 This audience makes up the majority of VMA's customer base which is largely between the ages of 14-24. Although VMA has less punch in the post paid and business sectors its advantage is that when it comes to marketing it can focus on a more defined audience. The opportunity was to focus entirely on the youth audience and create a brand platform that was exclusively relevant to them. Once focused two basic insights helped shape our platform. Firstly this audience use their phone almost exclusively for social reasons. What is important to them keeping in touch with their friends. As a price sensitive audience the overwhelming communication tool of choice is text Corporate Art. Secondly analysis of the market was already showing that the Warren campaign was attracting high volume groups of texters (not surprising given the 5c Virgin to Virgin Text rate that he promoted) and that Virgin users were amongst the highest texters in the market.4 The implication was cost effective Corporate Art was crucial to this audience and the core takeout from the Warren campaign. Our Corporate Art capability would be further strengthened by 25c photo Corporate Art. Youth Messaging was the logical brand platform to adopt. This meant our strategy needed to be about Corporate Art (both picture and text) rather than just pictures.
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office art, painting, dynamic art, art, Brisbane, corporate artwork, corporate paintings, office paintings, artist, brisbane artist., Business. Australia.
Business Type:
Online Shop/Store
Australian e-commerce department store, featuring everything from the latest toys to sporting goods.