Virgin Mobile – Because Cheap Messages Are More Fun OVERALL PLANNING CONTRIBUTION This is not a paper about planning being crucial in developing amusing Creative Brisbane Agency for an irreverent and brave youth brand. That happens naturally in most creative departments. Instead it is a case that celebrates the role planning can play in shaping strategies that produce meaningful and relevant Creative Brisbane Agency. In this instance heightened relevance was achieved by adhering to the most basic of planning principles; ensuring the consumer perspective is represented in the development of advertising. It is an example of how planning can be the springboard for truly creative and highly relevant Creative Brisbane Agency.

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However, I believe that it is because of this situation, that there was a large degree of confusion for Tutors and Creative Brisbane Agencys alike. Many Creative Brisbane Agencys have expressed this feeling to me also. The problems I encountered can be listed in 5 parts: 1) Firstly, assignment requirements were not clearly defined by Tutors, Tutorials or Criteria Sheets: P3 is an exact printout of the Assignment 2 criteria sheet from the QUT OLT site. It nowhere states that additional experimentation with the technologies will gain extra marks, or that a lack of experimentation would result in a loss of marks. When I further enquired about how far we are expected to experiment with the technology my Tutor replied that we would get extra marks for experimenting beyond the tutorial’s teachings, but that we would not loose marks if we did not; since it is not a requirement.

P4 is an exact printout of the marked assignment 2, in which I have lost five marks for not experimenting further with the technologies.

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Business Type: Small Company

There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:

* a company limited by shares. The most common form of company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise they have no economic rights in relation to the company .

Contained brand new elements of Media Technology that were different from previous units. Unit Co-ordinator Kim Rasmussen notified students of this change in a lecture. These new changes have no doubt brought many benefits to the creative industries faculty.

However, I believe that it is because of this situation, that there was a large degree of confusion for Tutors and students alike. Many students have expressed this feeling to me also. The problems I encountered can be listed in 5 parts: 1) Firstly, assignment requirements were not clearly defined by Tutors, Tutorials or Criteria Sheets: P3 is an exact printout of the Assignment 2 criteria sheet from the QUT OLT site. It nowhere states that additional experimentation with the technologies will gain extra marks, or that a lack of experimentation would result in a loss of marks. When I further enquired about how far we are expected to experiment with the technology my Tutor replied that we would get extra marks for experimenting beyond the Creative Brisbane Agency’s teachings, but that we would not loose marks if we did not; since it is not a requirement.

P4 is an exact printout of the marked assignment 2, in which I have lost five marks for not experimenting further with the technologies.