You attempt to define the advertising Drafting by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative advertising strategy to address advertising Drafting/opportunity, utilising broad advertising frameworks. The advertising Drafting is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This Drafting statement is partially linked with situation analysis. You formulate and defend the use of alternative advertising strategy to address the advertising Drafting/opportunity, utilising relevant advertising principles.

On the assignment 2 marking sheet (p4) I received the mark of 1/7 for valid CSS (which is a type of coding). Throughout the unit, whether or not the coding of the web page or Style Sheets (CSS) was done correctly, was checked by only one thing – an online validation service provided by W3C. My CSS did and still does validate using this service, which was the only validating technique that students were introduced for CSS. I believe that since my CSS validated, I should have received a Drafting level and not 1/7.

5) The requirements for Drafting work were not clearly defined: Terms like “appropriate” and “valid” were often used, when in reality marks were obtained within very strict and rigid boundaries. What was “proper” or “suitable” was not clearly defined as to what extent these have to be completed. Also, things like structure, interface layouts, typography and treatments are largely subjective and in the eye of the beholder in an industry of divergence and artistic interpretation.

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Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.