You attempt to define the advertising title by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative advertising strategy to address advertising title/opportunity, utilising broad advertising frameworks. The advertising title is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This title statement is partially linked with situation analysis. You formulate and defend the use of alternative advertising strategy to address the advertising title/opportunity, utilising relevant advertising principles.

INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience title capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both title and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our title in a similar way; as an entertaining extension of personality.

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drive yourself boat whitsundays, holiday packages, Business. Australia.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.