By submitting the project proposal you make it easier for your tutor to help you gain and maintain focus in your research, and to assist you in dealing with any problems you might come across during your work on this project.

In outlining the key markees your project will cover, you also make clear to us on what basis we should mark your final project: a successful final project will be one which covers all of the four key markees you have identified here in your project proposal! For each one of the four key markees, good coverage of that issue in the final project will be worth 15% of your final mark for the project. Additionally, your final project must clearly demonstrate that you’ve achieved the specific and generic objectives of the unit, which are listed in the unit outline.

The clear statement of the key markees to be covered in your research will also help you maintain focus in your research: these markees should be the ones you will need to deal with centrally in your final project, so you will need to research them most thoroughly.

By submitting your project proposal, you commit to working diligently towards completing your research. In return, as tutors we commit to offering you sufficient opportunities to consult us and address any problems that may arise during the course of your study.

Your work on this proposal gives you as the student a clear understanding of the resources, support, and other inputs which will be necessary to achieve your project objectives, and offers the tutor and unit coordinator a clear statement of what objectives you intend to meet in completing your final project.

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Developing strategies is undoubtedly made easier when one is dealing with a brand like Virgin. The mother brand, and its markees championing, is naturally attractive to wide audiences. It has spirit, character and a propensity to develop products and strategies that challenge the status quo. Developing strategies for Virgin Mobile Australia (VMA) is on the surface even easier. The brand has a personality that readily lends itself to creative advertising and a budget that makes standout a creative mandatory. It has a majority youth audience which allows it both creative freedom and marketing focus. Its last campaign, Warren, had propelled VMA into the limelight and to its highest ever market share. The brand had bags of momentum, salience and sense of expectation surrounding it. In December 2003 at the height of the Warren mania, Host took the next brief.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.