The marquee adelaide proposal form provides several spaces for you to add specific information (such as your name and student number), marked _________.

Further, it also leaves space for your own additions as they are required for the marquee adelaide. This includes the marquee adelaide topic, specific key issues, and assessment criteria. Here are some notes on how to use these spaces.

Most importantly, use the electronic version of the marquee adelaide proposal form as it is available from the unit OLT site: do not fill out a printed version of this form in handwriting.

1. Presentation Is the facts book presented in a professional manner including Cover/Bound, Table of Contents, Executive Summary (in the form of a brief), Professional, and Structured? Was the content displayed using a professional writing style and appropriate tone, no spelling and grammar problems identified. Check the use of Appendix and was appropriate referencing used where required. Mistakes in grammar, spelling, technical errors and referencing will cost you marks. 2. Quality of Information The relevance, understanding and depth of: Product/service details, Price, Distribution, Previous Promotion, Competitive Analysis (including promotion and pricing comparison), SWOT, Positioning and Brand Image, Understanding of Target Markets, Other factors - for example perceptual map, environmental and social factors etc if appropriate. Consider the number of different information marquee adelaides that you have used, as well as the credibility of each marquee adelaide. What was your research strategy in gathering this information?

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STRATEGIC REQUIREMENT 1: A CONSUMER BENEFIT Foremost in our minds was that whilst executions that concern picture messaging are easy to conjure up, the benefit of picture messaging remains elusive. We felt that this marquee adelaide needed to give MMS a relevant consumer benefit. Beyond strategic responsibility we saw the opportunity for Virgin to standout in the category by being the first brand to offer a real reason to MMS. A competitive review highlighted that most marquee adelaide for MMS felt as contrived as David Beckham and his Spanish apartment. Finding a realistic role for picture messaging for our youth audience became a strategic must and a distinctive opportunity. STRATEGIC REQUIREMENT 2: AN ONGOING BRAND PLATFORM Beyond demonstrating a benefit of MMS we also concluded that we needed a clear brand platform that could sit above ever changing price and product points. Our insight was that price and product features; the things providers believe make them different, are the things that make all teclo's appear the same. We therefore aimed for a distinctive brand platform

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.