Online Databases
Phone: (07) 3252 9899
Online Databases
Fireworks is based in Brisbane. The team at fireworks make Online Databases for company use. We use PHP, ASP, MySQL and SQL databases. Our creative and professional approach will ensure success for your project.
Business Category: Advertising/Media
advertising, media, firm, agency, media, printing, websites, design, promotional, promotion, signs, swignwriting, marketing
Business Name:Sign Man Says
Phone: (07) 3252 9899
Website: http://www.fireworkswebsites.com.au/OnlineDatabases.php
Fax:
Mobile:
Contact : Shaun
Location Address: 7/157 Abbotsford Road |
Postal Address: 7/157 Abbotsford Road |
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FINDING A ROLE FOR MMS – LEARNING FROM THE COMPETITION The youth messaging platform identification was strong. What we still required was a benefit for photo messaging. Surprisingly a competitive review proved to be a crucial turning point. Being late to market had its advantages in that all the major competition had already launched their picture messaging service. Their accompanying Online Databases proved to be helpful. By using Online Databases to create a role for MMS competitive ads worked like a window into their world and brand values: (see Figures 1, 2, 3 and 4) We knew what type of photo we would send and the values we expounded. Given that much of VMA's appeal is its personality and its spirit in many ways this approach would have been enough to answer the original brief. However such was the value of finding and showing a reason to use picture messaging in addition to being personality driven we persevered to find more consumer relevance for our service.
IDENTIFYING THE BRAND PLATFORM Every brand in this category fights for acquisition in the lucrative pre paid youth market.3 This audience makes up the majority of VMA's customer base which is largely between the ages of 14-24. Although VMA has less punch in the post paid and business sectors its advantage is that when it comes to marketing it can focus on a more defined audience. The opportunity was to focus entirely on the youth audience and create a brand platform that was exclusively relevant to them. Once focused two basic insights helped shape our platform. Firstly this audience use their phone almost exclusively for social reasons. What is important to them keeping in touch with their friends. As a price sensitive audience the overwhelming communication tool of choice is text messaging. Secondly analysis of the market was already showing that the Warren campaign was attracting high volume groups of texters (not surprising given the 5c Virgin to Virgin Text rate that he promoted) and that Virgin users were amongst the highest texters in the market.4 The implication was cost effective messaging was crucial to this audience and the core takeout from the Warren campaign. Our messaging capability would be further strengthened by 25c photo messaging. Youth Messaging was the logical brand platform to adopt. This meant our Online Databases needed to be about messaging (both picture and text) rather than just pictures.
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Business Type:
Small Company
There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:
* a company limited by shares. The most common form of
company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed
for non-commercial purposes, such as clubs or charities. The members guarantee
the payment of certain (usually nominal) amounts if the company goes into
insolvent liquidation, but otherwise they have no economic rights in relation
to the company .