You attempt to define the Wedding decorations sunshine coast problem by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative Wedding decorations sunshine coast strategy to address Wedding decorations sunshine coast problem/opportunity, utilising broad Wedding decorations sunshine coast frameworks. The Wedding decorations sunshine coast problem is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This problem statement is partially linked with situation analysis. You formulate and defend the use of alternative Wedding decorations sunshine coast strategy to address the Wedding decorations sunshine coast problem/opportunity, utilising relevant Wedding decorations sunshine coast principles.

THE CREATIVE IDEA The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The Wedding decorations sunshine coast was executed through the line and ranged from a TV Wedding decorations sunshine coast right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole Wedding decorations sunshine coast. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall Wedding decorations sunshine coast was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8) This Wedding decorations sunshine coast also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11) The Ming Mong idea was further extended into a real event, player's merchandising, in store, packaging and a website

Wedding decorations sunshine coast, Beedazzled events, Business. Australia.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.