Auto Accessories Businesses
auto, car, parts, accessories, vehicles, mechanic, engineer, sales, dealership, 4wd,
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Auto Accessories , , 4wd, dealership, sales, engineer, mechanic, vehicles, accessories, parts, car, auto, , tas, QLD, victoria, tasmania, perth, queensland, sydney, canberra. NSW, western australia, Australia, brisbane, melbourne.
Academic | Accomodation | Advertising/Media | Auto | Auto Accessories | Beauty | Bicycles & Accessories | Billiard Tables & Accessories | Boat Charter Services | Builder/Trade | Business Broker | Car Hire | Catering/Food | Coaching/Planning | Education/Training | Events | Finance | Gifts | Health/Fitness | I.T/Networking | Industrial | Landscaping | Manufacturing | Party Hire | Photography | Private Client | Promotions | Retail/Distribution | Signwriters | Tourism | Web Services | Weddings | Weighing Equipment | 1. Presentation Is the facts book presented in a professional manner including Cover/Bound, Table of Contents, Executive Summary (in the form of a brief), Professional, and Structured? Was the content displayed using a professional writing style and appropriate tone, no spelling and grammar problems identified. Check the use of Appendix and was appropriate referencing used where required. Mistakes in grammar, spelling, technical errors and referencing will cost you marks. 2. Quality of Information The relevance, understanding and depth of: Product/service details, Price, Distribution, Previous Promotion, Competitive Analysis (including promotion and pricing comparison), SWOT, Positioning and Brand Image, Understanding of Target Markets, Other factors - for example perceptual map, environmental and social factors etc if appropriate. Consider the number of different information sources that you have used, as well as the credibility of each source. What was your Auto Accessories strategy in gathering this information? INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience Auto Accessories capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both Auto Accessories and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our Auto Accessories in a similar way; as an entertaining extension of personality.