Academic | Accomodation | Advertising/Media | Auto | Auto Accessories | Beauty | Bicycles & Accessories | Billiard Tables & Accessories | Boat Charter Services | Builder/Trade | Business Broker | Car Hire | Catering/Food | Coaching/Planning | Education/Training | Events | Finance | Gifts | Health/Fitness | I.T/Networking | Industrial | Landscaping | Manufacturing | Party Hire | Photography | Private Client | Promotions | Retail/Distribution | Signwriters | Tourism | Web Services | Weddings | Weighing Equipment | You clearly define the Auto problem and its implications, using Auto principles. You show an excellent understanding of the direction and content of issue. This problem statement is consistent and coherent with the research and the situation analysis and is well justified. You provide outstanding recommendations and justification for alternative Auto campaign, utilising Auto theory and frameworks as well as your own creativity and originality. You clearly articulate strategy that is consistent with analysis and covers positioning, target market, creative, and media direction. You demonstrate a research strategy using an appropriate mix of information sources with relevance to the product/service and context. The primary research instrument is carefully designed and the results presented. You provide adequate analysis of the Auto, product/service and target market. Understanding of situation is clearly better than the basic level. You offer insight into the situation. You demonstrate a research strategy using limited information sources with some relevance to the product/service and context. The primary research instrument is used with results partially presented. You provide limited analysis and unimportant information of the Auto, product/service and target market. You draw broad conclusions about the situation only.