Catering/food Businesses

catering, food, events, event hire, event catering, menu, buffet, wedding

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Catering/Food , wedding, buffet, menu, event catering, event hire, events, food, catering, , tas, QLD, victoria, tasmania, perth, queensland, sydney, canberra. NSW, western australia, Australia, brisbane, melbourne.

Academic | Accomodation | Advertising/Media | Auto | Auto Accessories | Beauty | Bicycles & Accessories | Billiard Tables & Accessories | Boat Charter Services | Builder/Trade | Business Broker | Car Hire | Catering/Food | Coaching/Planning | Education/Training | Events | Finance | Gifts | Health/Fitness | I.T/Networking | Industrial | Landscaping | Manufacturing | Party Hire | Photography | Private Client | Promotions | Retail/Distribution | Signwriters | Tourism | Web Services | Weddings | Weighing Equipment | Did the facts book include surveys, focus groups, interviews, observation, ethnographic research AND the analysis of the implications of the research findings; AND the applications of the results? What kind of primary research did you undertake? Why was this method the most suitable for your research needs? And how did you analysis the data? Is the main advertising problem identified? Are any others obvious from the data and have they been addressed? Are the implications of the findings explored? Are the recommendations meaningful? Insightful? Is an overall understanding displayed? Is a solution presented? Do the recommendations not only point out what needs to be done, but provide a benchmark or direction on how it is to be achieved? How useful are these to the organisation? How have these been organised into an advertising Catering/food, ready to action an advertising campaign? Does your Catering/food distil all the information and recommendations? Does it use an appropriate format? INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience Catering/food capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both Catering/food and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our Catering/food in a similar way; as an entertaining extension of personality.